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At W+K, a very important person once gave a speech.

“You’re born a thousand lives and die as one.”

I think he meant it to be inspiring. 

My curiosity feared exactly that.

I dabble in a lot of things,

I used to dream of being a singer, a teacher, a historian, a photojournalist,

an artist, a graphic designer, sometimes shamefully a DJ.​

I now do a lot of these things in my spare time.

You can find me singing Valerie at Karaoke.

Falling down Youtube conspiracy rabbitholes.

Or willingly sacrificing my eardrums at underground music venues.

​I live on my Cosmos and Are.na app romanticizing a more creative life.

And visit groceries stores to examine new design packaging.​

And in the many things that I love to do, 

I always end in photography that makes my 9-5

feel a little less 9-5 with a website here

​​

Not sure if that makes me a better strategist,

or that I was meant to love all these things,

to live a thousand lives, to try them on,
to borrow their rhythms and tensions,
and then choose which parts of you get to live in the work.

(ABOUT)

EXPERIENCE

Freelance Strategist, December 2025-present

Nike, Underarmour, Champion, Holafly, REM Hotel, JP Morgan, Danone

Senior Strategist, Wieden and Kennedy, October 2021- November 2025

Nike Greater China Lead.

New Business Lead - Tiffany, McDonald's, Yili, Fotile.

Freelance Semiotics Cultural Analyst, March 2020 - October 2021

P&G, Haagen Dazs, Lululemon, Timberland, Vans, Ferrero, Vera Wang (Fragrance), Beckham (Fragrance), Dyson, A2, Johnson & Johnson, Coca Cola

EDUCATION

University College London, 2017-2021

Bachelor of Science in Anthropology with a Year Abroad

Thesis: Production of a Technological Utopia: Glocalization in Shanghai’s Underground Music and Subculture

Year Abroad Exchange at Doshisha University, Kyoto

LANGUAGES

English

Mandarin

Cantonese

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