ABOUT

At W+K, a very important person once gave a speech.
“You’re born a thousand lives and die as one.”
I think he meant it to be inspiring.
I felt a tremor in my chest. My curiosity feared exactly that.
I dabble in a lot of things,
I used to dream of being a singer, a teacher, a historian, a photojournalist,
an artist, a graphic designer, sometimes shamefully a DJ.
I now do a lot of these things in my spare time.
You can find me singing Valerie at Karaoke.
Falling down Youtube conspiracy rabbitholes.
Or willingly sacrificing my eardrums at underground music venues.
I live on my Cosmos and Are.na app romanticizing a more creative life.
And visit groceries stores to examine new design packaging.
Sometimes, I model for fun.
And in the many things that I love to do,
I always end in photography that makes my 9-5 feel a little less 9-5 with a website here
Not sure if that makes me a better strategist,
or that I was meant to love all these things,
to live a thousand lives,
to try them on,
to borrow their rhythms and tensions,
and then choose which parts of you get to live in the work.
EXPERIENCE
Freelance Strategist, December 2025-present
Nike, Underarmour, Champion, Holafly, REM Hotel, JP Morgan, Danone
Senior Strategist, Wieden and Kennedy, October 2021- November 2025
Nike Greater China Lead.
New Business Lead - Tiffany, McDonald's, Yili, Fotile.
Freelance Semiotics Cultural Analyst, March 2020 - October 2021,
P&G, Haagen Dazs, Lululemon, Timberland, Vans, Ferrero, Vera Wang (Fragrance), Beckham (Fragrance), Dyson, A2, Johnson & Johnson, Coca Cola
EDUCATION
LANGUAGES
University College London, 2017-2021
Bachelor of Science in Anthropology with a Year Abroad
Thesis: Production of a Technological Utopia: Glocalization in Shanghai’s Underground Music and Subculture
Year Abroad Exchange at Doshisha University, Kyoto
English
Mandarin
Cantonese